# Claymation style product ad maker > Make a claymation-style product ad: a plasticine character, miniature sets and an original jingle, cut to a 9:16 video with captions from your page. Source: https://singingads.com/features/clay-animation-ad # Claymation-style product ads: a handmade look for craft, food and gift brands The clay look draws your ad as plasticine characters on miniature sets, with visible fingerprints and soft studio light. Paste your product page and SingingAds writes and sings the jingle, storyboards one clay shot per line with your product in frame, and cuts a 9:16 MP4 plus the song. It sings only claims on your page, approved by you before anything is drawn. Updated 17 Oct 2026 Paste your product page. SingingAds writes a jingle about it, sings it and cuts a vertical video ad, using only claims your page makes. From $15 for one ad, or $59 for about 6 thirty-second video ads. Credits never expire. Made with AI; you approve every word before anything is sung. ## Why the clay look sells handmade and cozy products Clay looks touched. That texture does work that polished 3D cannot: it says small batch, warm, a bit funny. It suits candles, ceramics, knitwear and yarn, bakeries and sweets, plant shops, toys for adult collectors, pet treats and gifts. It also softens products people find a little awkward to advertise, like a snoring aid or a dental product, because nothing in clay feels clinical. It is less suited to tech that should feel precise, or luxury that should feel cool and expensive. For a gadget, [the 3D look](https://singingads.com/features/3d-animated-product-ad) usually reads better. One more reason small shops like it: clay is forgiving. A slightly lumpy hand or a wobbly set looks like the style, not like a mistake, so the ad feels finished even with only a few shots animated. ## What the look is, and what it is not Be accurate in your own captions. These videos are made with AI image and video models in a clay style; nobody moved a puppet frame by frame. Do not describe the ad as "handmade stop-motion" or credit animators who did not exist. That would be a claim about your ad, and it would not be true. The clay look is animated AI content, and we recommend turning the AI label on when you post it. See our [AI disclosure page](https://singingads.com/ai-disclosure). ## Briefing a clay ad - **Think in miniature sets.** A kitchen table, a market stall, a window seat. Clay sets read best when they are small and full of props. - **Keep the motion simple.** A hand reaching, steam rising, a head turning. Gentle actions suit the look and stay clean when animated. - **Let the product be the color pop.** Muted sets make a bright product stand out. - **Choose a character with one signature detail,** such as a red scarf or round glasses, so it stays recognizable across shots. ## Seasonal and gifting angles Clay leans naturally into gift season and holidays: wrapped boxes, a frosted window, a crowded mantelpiece. A gift angle in the brief ("I never know what to get my sister") gives the lyric a reason to exist and the set a reason to be cozy. Keep any offer to what your page says; if the holiday price is not live yet, wait to make the ad. ## Checking the product in clay Your product is redrawn as if it were sculpted, so check that its shape, color and label stay true to the real item. Redraw any frame where it drifts. A cute but wrong product in the ad leads to returns from buyers who expected what they saw. Look at clay ads on [examples](https://singingads.com/examples) to judge how much detail survives. ## Illustrative example: a clay ad for a made-up yarn shop **Shop:** Thimble Hollow Yarn Co., a fictional online yarn shop. The page says "hand-dyed in small batches" and "every skein is 100 grams". **Buyer:** a knitter who hates flat, one-tone wool. ** World:** an armchair by a fire, baskets of yarn, a cat on the rug. **Lyrics, 30 seconds:** Every sweater comes out the same dull grey / I knit all winter for a shade I hate / Thimble Hollow, hand-dyed in small batches / every skein a hundred grams / cast on tonight by the fire / find Thimble Hollow yarn online. **Note:** an early hand edit sang "no two skeins the same". The page does not say that, so the line was swapped for "every skein a hundred grams", which it does. ## What it can’t do - It is a clay style made by AI, not real stop-motion, and should not be described as handmade animation. - Fine product detail is softened into a sculpted look. - It does not show real people, children or famous characters. ## What it costs From $15 for one ad, or $59 for about 6 thirty-second video ads. Credits never expire. A jingle take costs 4 credits; a typical 30-second video ad about 26. There is no free tier and no free sample. One-time packs ### One ad **$15** once 40 credits, about 1 thirty-second video ad ### Five ads **$59** once 180 credits, about 6 thirty-second video ads [Full pricing, credits and refunds](https://singingads.com/pricing) ## Questions **Is this real stop-motion?** No. It is a stop-motion clay look made with AI image and video models. Describe it as animated, not as handmade. **Which products look good in clay?** Things with a handmade or cozy story: candles, ceramics, yarn, baked goods, plants, gifts. Precise tech and cool luxury fit it less. **Can the clay character look like me?** No. The character is an original animated adult based on the buyer in your brief, not a real person. **Does clay work for a café or restaurant?** Often, yes. Steam, crumbs and sauce look tactile in clay. Describe the dish the way your page does, and check the drawn version still looks appetizing, since sculpted food can drift toward toy-like. **Does the clay look cost more than 3D or anime?** No. Cost depends on the length and how many shots you animate, not on the look you choose. ## Related - [FeatureBurned-in kinetic captions, timed word by word to the vocal](https://singingads.com/features/word-by-word-captions) - [FeatureAnime-style ad creative: a cel-shaded spot with an original jingle, no animation studio](https://singingads.com/features/anime-style-video-ad) - [FeatureSonic logo maker for small brands: a sung mnemonic built into a 15-second jingle](https://singingads.com/features/sonic-logo-maker) - [Feature3D animated product ads without a shoot: one consistent character, your product in the hero shots](https://singingads.com/features/3d-animated-product-ad) - [Use caseA Black Friday video ad for your shop](https://singingads.com/use-cases/black-friday-video-ad) - [ComparisonSuno or SingingAds for a product ad: what each workflow takes](https://singingads.com/compare/suno-vs-singingads-for-ads) - [AllFeatures](https://singingads.com/features)