# Outdoor gear video ads with a jingle for the trail > Paste a jacket, tent or pack page and get a singing 9:16 ad built on the ratings your page lists, with waterproof, recycled and eco claims flagged. Source: https://singingads.com/for/outdoor-gear-brands # Outdoor gear ads that sing the ratings your page can back Outdoor buyers read the spec sheet before the story. SingingAds reads your jacket, tent or pack page, writes a jingle around the waterproof rating, weight and fabric it finds there, sings it and cuts a vertical video in a realistic or animated look. If the rating is not on your page, it is not in the song, and broad claims like "eco-friendly" or "100% recycled" are flagged for you to check. Updated 17 Oct 2026 Paste your product page. SingingAds writes a jingle about it, sings it and cuts a vertical video ad, using only claims your page makes. From $15 for one ad, or $59 for about 6 thirty-second video ads. Credits never expire. Made with AI; you approve every word before anything is sung. ## Put the number on the page first Gear people trust numbers: hydrostatic head in millimeters, breathability, packed weight, fill power, liters of volume. They also know when a number is missing. SingingAds copies claims only from your page, so if "20,000 mm" is in the spec table, the song can sing it; if your page just says "fully waterproof", that is what gets flagged, because it promises more than a rating does. - Sing one number, not five. Weight for a pack, rating for a shell, temperature for a bag. - Name the test conditions your page names. A rating without context invites the wrong trip. - Keep warranties in the end card or the offer card, in your page's exact words. ## Drawn weather is a claim too A cinematic scene of a shell jacket in a sideways mountain storm tells viewers the jacket handles that storm. If your rating is meant for a wet commute and a day hike, set the scene there. Pick conditions the gear is built for, and redraw any frame that oversells: a light tent on a glacier, trail runners in deep snow. The character is a fictional adult, so pick the trip that matches the buyer the brief names, not an expedition you have never tested. ## Recycled, PFC-free and other green lines Outdoor brands make a lot of environmental claims, and the FTC's Green Guides are specific about them. An unqualified recycled claim fits only when the whole product, apart from minor parts, is recycled; otherwise the share should be stated, such as "face fabric made with 100% recycled nylon". General claims like "eco-friendly" or "planet-safe" should not be made unqualified, because people read them as far-reaching benefits. SingingAds flags these phrases; the fix is usually to sing the one specific, provable fact instead. "Made in USA" for gear follows the FTC's "all or virtually all" standard, and a key imported part like a zipper or membrane can matter. ## Seasonal timing and formats Outdoor sales follow the calendar: rain shells in spring and fall, sleeping bags before summer, insulation before the first cold snap. A 30-second cinematic ad tells the trip story; a 15-second cut retargets people who opened the product page. A TikTok slideshow works for a full kit list, one item per slide, up to eight photos with a headline each. For autumn sales, see [Black Friday video ads](https://singingads.com/use-cases/black-friday-video-ad), and compare formats on [slideshow vs video ad](https://singingads.com/compare/slideshow-vs-video-ad). ## Example brief and lyrics (illustrative example; Cairnfold Supply is a made-up gear brand) **Product page says:** 2.5-layer rain shell, 20,000 mm waterproof rating, pit zips, packs into its own pocket, 310 grams, face fabric made with 100% recycled nylon. The page title also says "the eco-friendly storm shell for any weather". **Brief:** buyer is a weekend hiker who keeps getting caught by afternoon showers. Claims to sing: 20,000 mm rating, pit zips, packs into its pocket, 310 grams, recycled nylon face fabric. Flagged: "eco-friendly" and "for any weather" (broad claims), left out. **Lyrics, 30 seconds:** - Clouds roll in on the second climb, - pull it from the pocket, right on time, - twenty thousand millimeters on the rating line, - three hundred ten grams, you'll hardly know it's there, - pit zips open to the mountain air, - recycled nylon on the outer face, - Cairnfold, rain can keep its pace. ## What it can’t do - It cannot test gear or confirm ratings; it sings the numbers your page states. - Drawn conditions are illustrations and can overstate what gear handles if you pick the wrong scene. - It does not write spec sheets or product pages for you. ## What it costs From $15 for one ad, or $59 for about 6 thirty-second video ads. Credits never expire. A jingle take costs 4 credits; a typical 30-second video ad about 26. There is no free tier and no free sample. One-time packs ### One ad **$15** once 40 credits, about 1 thirty-second video ad ### Five ads **$59** once 180 credits, about 6 thirty-second video ads [Full pricing, credits and refunds](https://singingads.com/pricing) ## Questions **Can the song call my jacket waterproof?** If your page gives the rating, sing the rating. A bare "waterproof" without a number is flagged, because shoppers read it as a promise for any conditions. **Can my ad show a storm on a summit?** Only if your gear is made and tested for it. Drawn scenes imply conditions, so choose the trip your rating supports and redraw frames that overreach. **How should I word recycled materials in the jingle?** Say which part and how much, as your page does: for example, the face fabric or the insulation. The FTC expects partial recycled content to be qualified. **Which look suits outdoor gear?** Cinematic for trip stories, studio product for packs and stoves on a clean background, and 3D when you want technical gear to look sharp without a landscape. **Can I make one ad for my whole tent line?** Use a slideshow for the line, one tent per slide with its capacity and weight as the headline. Then make a video for the tent that sells, with the song naming its own rating and weight. ## Sources - [eCFR (Federal Trade Commission Green Guides), 16 CFR 260.13: Recycled content claims](https://www.ecfr.gov/current/title-16/chapter-I/subchapter-B/part-260/section-260.13), read 17 Oct 2026 - [eCFR (Federal Trade Commission Green Guides), 16 CFR 260.4: General environmental benefit claims](https://www.ecfr.gov/current/title-16/chapter-I/subchapter-B/part-260/section-260.4), read 17 Oct 2026 - [Federal Trade Commission, Complying with the Made in USA Standard](https://www.ftc.gov/business-guidance/resources/complying-made-usa-standard), 2024-07, read 17 Oct 2026 ## Related - [Who it is forAds for fitness equipment that sell the workout, not a body](https://singingads.com/for/fitness-equipment-brands) - [Who it is forSinging video ads for skincare brands, with the claims kept honest](https://singingads.com/for/skincare-brands) - [Who it is forAds for stationery brands that sound like a fresh page](https://singingads.com/for/stationery-brands) - [Who it is forAds for your candle business that people can almost smell](https://singingads.com/for/candle-makers) - [Who it is forVideo ads for phone accessory brands that sing the fit and the feature](https://singingads.com/for/phone-accessory-brands) - [Use caseA product video with a song for your Amazon listing](https://singingads.com/use-cases/amazon-product-video-with-song) - [Feature3D animated product ads without a shoot: one consistent character, your product in the hero shots](https://singingads.com/features/3d-animated-product-ad) - [AllWho it is for](https://singingads.com/for)