# Sonic logo: meaning, length and examples > A sonic logo is a few seconds of sound or melody that signals your brand on its own. What makes one work in short video ads, with an example. Source: https://singingads.com/glossary/sonic-logo # What is a sonic logo? A sonic logo (also called an audio logo) is a very short sound or melody, usually a few seconds long and often with the brand name sung or played, that a business repeats at the same moment in every ad so the sound alone tells people who is talking. It works like a visual logo for the ear. Updated 17 Oct 2026 ## Sonic logo, jingle or both? A jingle is the whole song; a sonic logo is the signature at the end of it. Big brands often pay for both separately. A small shop can get most of the value by treating the last sung line of its jingle, the one with the name in it, as the sonic logo and never changing its melody. Every new ad can then have new verses while the ending stays identical. ## How it is used in small-business video ads - **At the end of every ad,** over the end card, so the sound and the web address arrive together. - **At the start of a Story or Reel** you post organically, so followers hear the brand before they see it. - **On the phone line or in a podcast read,** where there are no pictures at all and the sound has to do the whole job. SingingAds makes songs of 15, 30 or 60 seconds rather than a separate few-second file. The closing line that sings your name can be trimmed out of the downloaded song in any audio editor and used as your sonic logo. ## An illustrative example Illustrative example: a made-up dog-walking service, Leash and Lantern, ends every ad on the same four notes sung to its name, rising on "Lan-" and settling on "-tern". The verses change with the season (rainy walks, holiday boarding), the four notes never do. After a month of ads the owner plays just those notes at the end of an Instagram Story with no text, and regulars know who it is. ## Common mistakes - Making it too long. If it cannot be hummed after one hearing, it is a jingle, not a logo. - Changing the key, tempo or instrument every ad, which resets recognition to zero. - Placing it where the platform cuts off audio, such as the final fraction of a second of a looping video. Leave a beat of silence after it. - Choosing notes that clash with the mood of the product, like a bright fanfare for a sleep aid. ## Related terms The sonic logo usually closes a [jingle](https://singingads.com/glossary/jingle) and plays over the end card. It is one kind of brand mnemonic. For a tool that writes the closing hook with your name, see the sonic logo maker. ## What it can’t do - A sonic logo builds recognition slowly through repetition; one ad will not make anyone remember it. Paste your product page. SingingAds writes a jingle about it, sings it and cuts a vertical video ad, using only claims your page makes. From $15 for one ad, or $29 a month for about 4 thirty-second video ads. Made with AI; you approve every word before anything is sung. ## What it costs From $15 for one ad, or $29 a month for about 4 thirty-second video ads. A jingle take costs 4 credits; a typical 30-second video ad about 26. There is no free tier and no free sample. One-time packs ### One ad **$15** once 40 credits, about 1 thirty-second video ad ### Five ads **$59** once 180 credits, about 6 thirty-second video ads Monthly plans ### Starter **$29** a month 120 credits a month, about 4 thirty-second video ads ### Growth **$79** a month 400 credits a month, about 15 thirty-second video ads ### Agency **$199** a month 1100 credits a month, about 42 thirty-second video ads [Full pricing, credits and refunds](https://singingads.com/pricing) ## Questions **How long should a sonic logo be?** Short enough to hum after one hearing, which in practice usually means a few seconds. Longer than that and it starts to behave like a jingle. **Does a sonic logo need the brand name in it?** No. Many are notes only. For a small business with no budget to teach people a wordless sound, singing the name is the quicker path to recognition. **Can I trademark a sonic logo?** Sound marks can be registered in many countries, but the rules differ by country. Ask a trademark attorney before you rely on it. **Should the sonic logo be at the start or the end of an ad?** In paid feeds, the end, because the opening seconds belong to the hook that stops the scroll. In organic posts to people who already follow you, the start can work. ## Related - [GlossaryWhat is a jingle?](https://singingads.com/glossary/jingle) - [GuideAI video ad generators for ecommerce products, compared](https://singingads.com/guides/best-ai-video-ad-generators-for-ecommerce) - [Use caseA video ad with music for your Etsy listing](https://singingads.com/use-cases/etsy-shop-video-ad) - [AllGlossary](https://singingads.com/glossary)