# Kickstarter campaign video ad with a jingle > A sung vertical ad that sends people to your Kickstarter or crowdfunding page, plus what Kickstarter asks you to disclose about AI-made content. Source: https://singingads.com/use-cases/kickstarter-video-ad-jingle # A Kickstarter video ad with a jingle For a Kickstarter or crowdfunding campaign, SingingAds makes short sung video ads that send people to your campaign page: describe the product or paste your own site, and it writes a jingle, sings it and cuts a vertical video. Keep your main campaign video human. Kickstarter asks creators who use AI-generated content to disclose which tools they used and how, so plan to say so on the project page. Updated 17 Oct 2026 Paste your product page. SingingAds writes a jingle about it, sings it and cuts a vertical video ad, using only claims your page makes. From $15 for one ad, or $59 for about 6 thirty-second video ads. Credits never expire. Made with AI; you approve every word before anything is sung. ## The job of a crowdfunding ad Describe your product or paste your own product site; SingingAds writes a jingle about it, sings it and edits a 9:16 video; you get an MP4 ad and the song file. Nothing is sung that your page or description does not say, and you approve every line first. The campaign video on the page is where backers meet the people behind the project, and a founder on camera is hard to beat there. Paid ads have a different job: stop a stranger in a feed and get one tap to the campaign. That is where a 15 or 30 second sung ad helps, especially in the pre-launch weeks when you are building a list. ## What Kickstarter asks about AI Kickstarter's help center says projects using AI-generated content should disclose, in the submission and on the project page, what AI technology they plan to use, how the AI content fits into the project, how much of the project is the creator's original work, and which elements are made with AI output. If you use a SingingAds ad or song anywhere in your campaign, list it. If you only use it in off-platform ads, still turn on the platforms' AI labels when you post; our [AI disclosure page](https://singingads.com/ai-disclosure) explains what is AI-made in each ad. ## What to sing, and what not to promise - **The product and the problem.** The same as any ad: one moment, one fix. - **"Back it on Kickstarter"** as the call to action, with your short link on the end card. - **Not delivery dates as facts.** "Ships in March" is a promise backers will hold you to. If your page says "estimated delivery", sing "estimated" or leave the date out. Early-bird prices and stretch goals change during a campaign. SingingAds only sings what your page says, so make a new version when the offer changes; rewriting lyrics costs nothing. ## Pages SingingAds can and cannot read SingingAds cannot read pages that block robots or show nothing without JavaScript, and campaign platform pages may fall into that group. If it cannot read yours, describe the product in a few sentences or paste your own product site instead. See [how it works](https://singingads.com/how-it-works) for the full flow. ## After the campaign closes Many projects move from crowdfunding to late pledges or a normal online store. Keep the melody and change the call to action from "back it" to "order now" once your store page is live, then make the new version from that page so the claims match. For the store launch itself, see [launch video ads](https://singingads.com/use-cases/product-launch-video-ad). Backers who heard the tune during the campaign will recognize it, which helps when you later announce shipping updates or a second product. ## Before the campaign ads go live - List the AI tools and their role on the project page. - Check prototype claims ("works for ten hours") against your current tests. - Make one pre-launch version ("get notified") and one live version ("back it now"). - See finished ads on [examples](https://singingads.com/examples) to choose a look. ## Illustrative example: pre-launch brief and lyrics for a made-up project **Orbitbrick** (fictional modular desk lamp). Description given: "snap-together light bricks", "USB-C powered", "estimated delivery spring 2027". Buyer: a student with a cramped desk. 30 second lyrics: - Desk too small and the light's all wrong, - Orbitbrick snaps it, short or long. - Click a brick, the beam goes where you need, - USB-C, plug in, done, indeed. - Coming soon, sign up and you will know, - Orbitbrick on Kickstarter, watch it grow. No delivery date is sung, because "estimated" does not fit a jingle well; it stays on the page. ## What it can’t do - It is not a replacement for a founder-led campaign video. - It may not be able to read campaign platform pages; describe the product instead. - It does not run or target your crowdfunding ads. ## What it costs From $15 for one ad, or $59 for about 6 thirty-second video ads. Credits never expire. A jingle take costs 4 credits; a typical 30-second video ad about 26. There is no free tier and no free sample. One-time packs ### One ad **$15** once 40 credits, about 1 thirty-second video ad ### Five ads **$59** once 180 credits, about 6 thirty-second video ads [Full pricing, credits and refunds](https://singingads.com/pricing) ## Questions **Do I have to tell Kickstarter I used AI for my ad?** Kickstarter asks creators who use AI-generated content in their project to disclose which tools they used and how, in the submission and on the project page. Read their current help page before you submit. **Can I use the song in my main campaign video?** Yes, the song downloads on its own and you can use it in ads and on websites. Disclose it if you use it in the project. **Should I make ads before launch?** Yes. A pre-launch ad that asks people to sign up for launch day news gives you an audience to tell when it goes live. **Can the ad show my prototype?** Realistic looks keep the product in your photos unchanged; animated looks redraw it in that style. It does not use your real footage, and the scenes around it are generated. ## Sources - [Kickstarter, Can I use AI-generated content or create AI technology in my project?](https://help.kickstarter.com/en-us/articles/16236759-can-i-use-ai-generated-content-or-create-ai-technology-in-my-project), read 17 Oct 2026 ## Related - [Use caseA launch video ad for your new product, fast](https://singingads.com/use-cases/product-launch-video-ad) - [Use caseAd creative without hiring UGC creators or actors](https://singingads.com/use-cases/ad-without-ugc-creators) - [Use caseA jingle in Spanish for your business](https://singingads.com/use-cases/spanish-jingle-for-my-business) - [Use caseA TikTok photo carousel ad with your own song under it](https://singingads.com/use-cases/tiktok-photo-carousel-ad-with-music) - [Use caseA singing promo video for your app or software product](https://singingads.com/use-cases/app-promo-video-with-song) - [FeatureAn AI copywriter for sung ad copy: a hook, benefit lines and a CTA that scans](https://singingads.com/features/ad-jingle-lyrics-writer) - [GuideHow long should a jingle be?](https://singingads.com/guides/how-long-should-a-jingle-be) - [AllUse cases](https://singingads.com/use-cases)