What is an end card in a video ad?
An end card is the closing frame of a video ad, held still or nearly still for a moment, that shows the brand name, the offer and where to go next. Its job is to turn people who watched to the end into people who know exactly what to type, tap or search.
Updated
What goes on it
- The brand name or logo, large enough to read on a phone at arm's length.
- One address: a short web address, a handle or a shop name to search. Not all three.
- The offer, only if real, taken from your page: a price, a bundle, a delivery promise.
- Nothing near the edges, where the app's buttons and captions sit.
SingingAds cuts every video with an offer card and an end card carrying your web address, timed so the final sung line lands on it.
How long and how it sounds
Hold the card long enough for someone to read the address once without rushing, typically a second or two in a 15-second ad and a little longer in 30 or 60 seconds. The audio should not stop when the card appears: let the last line or the sonic logo play over it, so the sound and the name arrive together. In loops, a sharp cut from the card back to the first frame is fine; a black frame in between wastes time.
An illustrative example
Illustrative example for a made-up bike repair shop, Copperline Cycles, 30 seconds: the song's last line, "Flat by Monday? Rolling Tuesday", plays over a card with the shop name, "Same-week tune-ups" (a line copied from its service page) and copperline.example. No phone number, no social icons, no QR code. The phone number lives on the landing page.
Common mistakes
- Cramming in socials, a QR code, a phone number and three logos. Viewers read one thing.
- Ending the music before the card, so the most important frame plays in silence.
- Using a different address from the one on the button, which looks like two businesses.
- Showing the brand on the card and nowhere else. Many viewers leave before it, so name the brand in the song too.
Related terms
The end card carries the call to action, must respect the safe zone, and pairs naturally with a sonic logo. How much room you have depends on ad length; see 15, 30 and 60 second jingles and the example ads.
What it can't do
- An end card only reaches people who watch to the end, so the brand and offer must also appear earlier in the ad.
What it costs
From $15 for one ad, or $59 for about 6 thirty-second video ads. Credits never expire. A jingle take costs 4 credits; a typical 30-second video ad about 26. There is no free tier and no free sample.
One-time packs
One ad
$15 once
Five ads
$59 once
Questions
- What should the end card show if my business has no website?
The one thing people can act on: your shop name to search on the app, a short street address, or a handle. Pick the one your ad button also points to.
- Should the end card show a price?
Only if your page shows the same price, and only if price is a reason to buy. A clear price can filter out people who would never convert.
- Do I need an end card if the platform has a button?
Yes. The button can be small or hidden in some placements, and the card works for people who remember the name and search for it later.
- Can the end card be animated?
A little movement is fine, such as the product turning slowly, as long as the text stays still long enough to read.