A Black Friday video ad for your shop

The page with your sale goes in; SingingAds writes and sings a jingle about it and edits a 9:16 video; you get an MP4 ad with an offer card plus the song. It never adds a price or a promise that is not on your page, and you approve every line first.

That rule matters most in November. If your page still shows the regular price, the ad cannot sing "30% off". So update the product or collection page with the Black Friday offer, even as a draft page, before you make the ad. Then the song, the captions and the offer card all match what shoppers see when they tap.

• Week of 9 November: pick the hero products and write the offer on the pages.
• Week of 16 November: make the ads. A 15 second ad per hero product, plus one 30 second "whole sale" ad.
• Monday 23 to Thursday 26 November: run the early access or "starts Friday" version if your page says that.
• Friday 27 to Sunday 29 November: the main offer ads.
• Monday 30 November: a Cyber Monday version with its own line and end card.

After that, switch to holiday ads with your shipping cutoff.

Make ads early. Platforms review ads before they run, and the last week is busy for everyone.

Every feed is full of "SALE" in red. A sung ad stands out by being specific: the product, the number, the day. "The blue wool throw, forty off, Friday to Monday" beats "huge savings storewide". Keep the discount to one number per ad. Selling something new this season? A launch ad and a sale ad are different songs. SingingAds flags money and comparison claims like "lowest price of the year" for you to check, since you need to be able to back that up.

• 15 seconds for each product: hook, product, offer, name.
• 30 seconds for the sale as a whole, with two or three products in different shots.

The offer card at the end holds the discount and dates in writing. 3D looks crisp for products; clay feels cozy for gift shops. Compare on examples and check credits on pricing.

A sung ad that names one product should open on that product, with the sale price showing, not on your homepage. For the 30 second "whole sale" ad, send people to a single Black Friday collection page. The end card shows your web address, so a short, readable path like your domain plus "/sale" helps people who type it in later. Check the page on a phone: if the discount only appears at checkout, shoppers who heard "forty off" in the song may think it is missing and leave. Put the number near the price where the eye lands.

• Does the sung discount match the page and the checkout?
• Are the end date and time zone correct?
• Is there a Cyber Monday version, or will the Friday ad keep saying "Friday" on Monday?
• Turn off the ad when the sale ends; urgency must be real.