A jingle for your car dealership

A car dealership jingle should sing the store name, the town and one reason to visit, and leave payment figures out of the lyrics. SingingAds writes a 30-second song from your dealership's about, service or specials page, sings it with an AI voice and cuts a vertical ad for social. The audio downloads on its own for radio. Advertised prices and financing terms bring disclosure rules that belong on screen, not in a rhyme.

Updated

A brand song, not an inventory ad

Paste the dealership page you want to promote; SingingAds writes lyrics from it, sings them and cuts a 9:16 video to the song, and you download the MP4 plus the audio. It only sings what the page states, and you approve each line before anything is recorded.

The cars in a generated video are not your cars. Even in the realistic looks, the vehicle on screen is drawn by a model, so it must never stand in for a specific unit on your lot. Use the jingle for what dealer jingles have always done: make the store name the first one people think of when the lease ends or the old sedan starts knocking. For specific vehicles, use your real lot photos in a slideshow, where they appear exactly as shot.

Financing words that trigger disclosures

Under the Truth in Lending Act's Regulation Z, a credit ad that states certain terms must also state others. The triggering terms are the amount or percentage of any down payment, the number of payments or period of repayment, the amount of any payment, and the amount of any finance charge. Once one appears, the ad must also disclose the down payment, the terms of repayment and the annual percentage rate, using that term or "APR". Lease ads have a parallel rule under Regulation M: stating a payment amount, or an amount due at signing, requires disclosures that it is a lease, the total due at signing, the number, amounts and timing of payments, and whether a security deposit is required.

A lyric like "just a low monthly payment" is fine. "Only 299 a month for 72 months" is a triggering term set to music, and the disclosures it requires will not fit in a chorus. Keep figures out of the song and put a compliant offer on a card or a landing page your compliance person has checked.

State dealer rules, using California as the example

States add their own. California Vehicle Code section 11713.1 says a dealer may not advertise a specific vehicle without identifying it by model, model-year, and either the license number or the distinguishing part of the VIN; may not advertise a total price that leaves out costs other than the listed exclusions such as taxes and registration fees; must sell advertised vehicles at or below the advertised total price while unsold; and, when a price uses words like "starting at", must disclose how many vehicles are in stock at that price. If any of that applies to your slideshow, add the details to the slide text. Other states differ; your state dealer association will have its list.

What the song can carry

  • Name and town: "Ridgefold Motors, out on Route 30".
  • A service fact: Saturday service hours, loaner cars, a shuttle, if the page lists them.
  • A store promise you can prove: "every used car comes with an inspection report", only when it is true and written.
  • Bilingual staff: make a Spanish jingle as a second version.

Comparisons such as "lowest prices in the state" get flagged for you to check, and SingingAds never adds reviews or ratings.

Length, look and channels

Thirty seconds suits both the social ad and a radio spot; sixty gives radio room for the service department too. Cinematic looks like a filmed commercial; studio product footage shows your logo or a real photo cleanly. The character is a fictional adult shopper, never your salespeople. Turn the AI label on when you post realistic looks. See how the steps run on how it works, and the auto repair page if you push your service bay separately.

Illustrative example: brief and lyrics for a made-up dealership

Ridgefold Motors (fictional), a family-owned used and new car store. Buyer: a driver whose lease ends in two months. Moment: the lease-end letter arrives. Claims from the about page: "family owned since 1988", "Saturday service until 4", "every used car comes with an inspection report".

Opening lines offered: "Lease-end letter on the kitchen table" / "Old sedan knocking, not so stable" / "Time for something new to drive".

30 second lyrics:

  • Lease-end letter on the kitchen table,
  • Come see Ridgefold, family made it able,
  • Every used car, a report in hand,
  • Saturday service, open till four, as planned,
  • Out on Route 30, the lot's in view,
  • Ridgefold Motors, something new for you.

No payment, rate or price is sung. The offer card carries the specials, with the disclosures the dealer's compliance contact signed off.

What it can't do

  • The cars in generated scenes are not your inventory and must not be presented as specific vehicles for sale.
  • It does not write or check financing or lease disclosures; that is your compliance work.
  • It does not use manufacturer footage or show your real staff.

What it costs

From $15 for one ad, or $59 for about 6 thirty-second video ads. Credits never expire. A jingle take costs 4 credits; a typical 30-second video ad about 26. There is no free tier and no free sample.

One-time packs

One ad

$15 once

40 credits, about 1 thirty-second video ad

Five ads

$59 once

180 credits, about 6 thirty-second video ads

Full pricing, credits and refunds

Questions

Can the jingle sing "zero down"?

Regulation Z commentary treats a statement like "no downpayment" as not triggering the extra disclosures, but stating a payment amount or a number of payments does. Keep figures out of the lyrics and let your compliance contact check any offer card.

Can I advertise a specific car with it?

Use the slideshow with your own photos of that car, which are shown as they are, and add the identifying details your state requires to the slide text. Do not use generated car footage for a specific vehicle.

Can we use the jingle for years?

Yes. You may use it in ads, on social media, websites, radio and podcasts with no royalties, as long as you have the right to advertise what it promotes.

Can it sing the name of a car brand we sell?

Only if it is on your page, and only in the way your franchise agreement allows. Many dealers keep the store name in the song and the brand on a logo card.

Is there a version for a used-car lot without a website?

Describe the lot in a few sentences instead of pasting a page. The same pricing and financing rules apply.

Sources

  1. Consumer Financial Protection Bureau, 12 CFR 1026.24: Advertising (Regulation Z), read 17 Oct 2026
  2. Consumer Financial Protection Bureau, 12 CFR 1013.7: Advertising (Regulation M), read 17 Oct 2026
  3. California Vehicle Code (via Public.Law), Section 11713.1: Dealer advertising, read 17 Oct 2026
  4. Federal Trade Commission, Six Philadelphia-area auto dealers settle charges over lease and credit ads, 2 Dec 1999, read 17 Oct 2026