Claim substantiation built in: a singing ad that only says what your page backs up

Writing models fill gaps with whatever sounds like an ad: "clinically proven", "lasts twice as long", "dermatologist approved", a sale that ended last month. On a landing page that is a problem. Sung in a catchy chorus and pushed to thousands of people, it is a bigger one.

The FTC's advertising guide for small businesses says ads must be truthful and not deceptive, and that advertisers need evidence to back up their claims. A tool that invents a claim hands you a claim you have no evidence for.

1. The brief lists each claim next to the exact words on your page that back it.
2. If those words are not on the page, the claim is left out and the brief tells you how many were dropped.
3. Reviews, ratings, prices and promises that are not on your page are never added.
4. Any claim about health, money, results or comparisons is flagged so you can decide whether you can prove it.
5. Lyrics are written from the kept claims only, one benefit per line.

The same rule holds when there is no page and you describe the product yourself: only what you typed gets sung. See how the page is read on product page to video ad.

Be clear about the limit. The check confirms your page says something; it does not confirm the thing is true. If your page says "lasts 40 hours", the ad can sing it, and you still need the test data behind it. If your page has an old claim nobody has checked in two years, the ad will happily sing that too.

So the check is a guardrail against invention, not a legal review. You are responsible for the claims your ad makes. Categories with strict claim rules, like skincare brands, need extra care.

• Take down expired sale banners and countdowns; the brief reads the visible text.
• Put conditions next to the offer they qualify, such as a minimum order for a shipping deal.
• Move benefits out of images and into text if you want them sung.
• Remove claims you cannot back. A sung claim spreads further than a line in a product description.

You can edit the brief and the claims before anything is made. If you add a claim by hand that your page does not make, SingingAds will not stop you, because sometimes the page is simply behind. Just know the burden of proof moved to you when you typed it. A good habit: if a claim is worth singing, update the product page first, then paste it again. That keeps the ad and the page saying the same thing, which is what a buyer who clicks through expects. Tips for writing claim lines that sing well are on the lyrics writer page.

For the platform side of disclosure, see our AI disclosure page.