Singing video ads for skincare brands, with the claims kept honest

In the US, the FDA decides whether a product is a cosmetic or a drug by its intended use, and intended use is set partly by what you claim in labeling, advertising and online. A cosmetic is for cleansing, beautifying, promoting attractiveness or altering the appearance. A drug is for treating or preventing disease, or for affecting the structure or function of the body.

• The FDA's own examples of claims that make a product a drug: restoring hair growth, reducing cellulite, treating varicose veins, changing melanin production in the skin, regenerating cells.
• A moisturizer or makeup sold with sun-protection claims is both a cosmetic and a drug and has to meet both sets of rules.
• "Cosmeceutical" has no meaning under the law, so it does not give you room.

The same intended-use test catches scent products sold as sleep or stress aids, which is why candle makers meet this line too. Advertising claims themselves are the Federal Trade Commission's area, as the FDA's aromatherapy page notes. Its Health Products Compliance Guidance says health claims need competent and reliable scientific evidence, and it counts social media and influencer posts as advertising.

For UK ads, CAP's guidance on creams draws a practical line you can write lyrics to:

• "Reduces the appearance of fine lines" is likely acceptable. Saying the cream has an anti-wrinkle or anti-ageing effect is not.
• Sensory claims such as "skin feels smoother" or "for more radiant-looking skin" are low-risk.
• Unqualified "cure" or "rejuvenation" is out (CAP Code rule 12.7). A claim that the product treats or prevents disease, or changes how the body works by pharmacological, immunological or metabolic means, is a medicinal claim, and the product would need a marketing authorisation from the MHRA.
• Cumulative claims like "improves skin in X days" need a high level of evidence, and efficacy claims need tests on people.

Songs make claims stick, which is the point and also the risk. Build the hook on feel, look and ritual:

• Usually fine: feels soft, looks fresh, smooth-feeling, the texture, the scent, the morning routine, the ingredient list as written on your page.
• Hold proof first: "clinically proven", "in 7 days", "dermatologist tested", any percentage from a consumer test.
• Drug side, leave out: heals, repairs, treats eczema or rosacea, regenerates, "reverses ageing", "promotes skin regeneration" (one of the physiological claims CAP's guidance warns about).

You bring the product page; SingingAds writes and sings a jingle and cuts a vertical video; you get an MP4 ad and the song; and it sings only claims copied from your page, with health and result claims flagged before anything is made. The brief lists every claim it plans to sing. If your page itself says "heals", the brief will show it and you can cut it before anything is made; rewriting the brief or lyrics costs nothing. You stay responsible for the claims you run, so treat the flag list as a checklist, not a legal review. The steps are on how it works.

• 15 seconds for retargeting people who already visited the product.
• 30 seconds for cold audiences: the dry-skin moment, the routine, the product.
• Studio product keeps your real jar unchanged in macro shots; clay suits creams and textures; 3D suits clean glass bottles.

The character is a fictional adult, realistic or animated, never a real customer, so there is no real before-and-after. A generated glow can still imply a result, so keep frames on the product and the routine, and redraw any frame that shows skin "changing". You can watch example ads before you buy.