Ads for your candle business that people can almost smell

Shoppers decide on a candle by imagining it lit. Give the song three things to paint with:

• Two or three notes, not eight. "Cedar, rain and a little smoke" is a picture. A full fragrance pyramid is a list nobody hums.
• A place or a moment. The first cold evening, the bath after the kids are asleep, a rainy bookshop. The brief picks one buyer and the moment the want shows up.
• One hard fact from the page. Burn time, wax type or vessel. Numbers sung once are remembered; numbers sung three times are a lecture.

Candle shops sell collections, and scents win or lose on their own. A 15-second ad per scent lets you see which one earns the click, then put more budget behind it. Keep a 30-second version for the shop story if your page tells one (small batch, poured in your kitchen, a refill program). Paste each product page separately so each song names its own notes.

Looks: clay reads handmade and cozy, 3D makes glass and flame glow, anime suits a moody evening scene. Show the candle on a stable surface away from curtains; a careless flame in an ad draws the wrong comments.

This is where candle copy slips. The FDA's aromatherapy page says claims that a product will ease pain, relax muscles, treat depression or anxiety, or help you sleep are drug claims. It also notes that scented candles are regulated by the Consumer Product Safety Commission, and that advertising claims are the FTC's area.

• Mood and imagery: "smells like a slow Sunday", "the cabin you wish you had".
• Drug-type claims, leave out: "helps you sleep", "relieves stress and anxiety", "eases headaches".

Treat "non-toxic" and "clean burning" as claims you must be able to back up. If they are on your page, the brief lists them and you decide whether they stay. Body products such as massage oils and lotions sit even closer to the drug line; our page for skincare brands covers that.

You paste the candle's page; SingingAds reads the name, scent, price and photos, writes a brief and lyrics in under half a minute, sings the song in about a minute, then storyboards one shot per sung line. You get a 9:16 MP4 with captions, an offer card and an end card with your web address, plus the song on its own. Every word comes from your listing, and you approve the brief and lyrics before the song or the video is made. If the page cannot be read, describe the candle instead. See how it works.

Many candle makers sell at markets and through local gift shops as well as online. The song downloads on its own, so the same jingle can play under a stall video, a stockist's post or a local radio spot, all covered by the rights with no royalties. Plan the holiday scents in early autumn: make one ad per seasonal scent, run them for a week, and move budget to the two that earn clicks. If you sell from a storefront, see the page for local shops.

• Scent names sung the way you say them. "Oud" and "palo santo" are worth a respelling check.
• Burn time and size match the listing today, not last season's jar.
• The offer card matches the offer that is live on your store.
• The AI label is on when you post.