A jingle and promo video for your gym or fitness studio
A gym jingle sells when it sings the first class, not the six-pack. SingingAds reads your class or membership page, writes a jingle around one offer and one kind of new member, sings it and cuts a vertical promo video with captions. Weight-loss and other result claims from your page are flagged for you to check before they are sung, which is where fitness ads most often get into trouble.
Updated
Sell the first step
The person you want is not the regular; it is the one who has been meaning to start for a year and is nervous about walking in. Sing to them. Name the beginner class, the time, and what happens in the first session: "they show you the bar, you lift what you can." Calm confidence beats shouting.
How the session runs: you give SingingAds your class or offer page, it writes a jingle about that class, sings it and edits a vertical promo to the song, you take home an MP4 and the audio file, and only claims your page makes reach the lyrics. You read and approve each one first, results claims included.
Result claims: where gym ads go wrong
"Lose 10 pounds in 30 days" is the line every gym is tempted to sing. SingingAds flags health and result claims like that for you to check, and you are responsible for the claims your ad makes. Ad platforms also have their own rules for weight-loss and body-image ads, so read the health and fitness section of your platform's ad policy before you run one. The safer and often stronger angle is effort and routine: "three classes a week, a coach who knows your name."
Shots and look
3D animation suits gyms: barbells, kettlebells and rowing machines have strong shapes. The character is a fictional adult, the same one across every shot, so you can show a full first class from warm-up to the last rep. There are no real members, no trainers and no before-and-after bodies, which also keeps you away from the claims trouble above. Short, punchy lyric lines give the song a training rhythm.
Offers and seasons
- January is the obvious one, so stand out with a specific class rather than "new year, new you".
- Back to school works for parents whose mornings open up again.
- Summer suits outdoor or early classes.
Put the intro offer on the offer card only if it is on your page, and end with one action: book a trial class at the address on the end card.
Where to run it
Run the video on Reels and TikTok to people within a short drive. The song alone works for a local radio spot or a podcast sponsor slot, both covered uses. Playing it over the gym speakers is not one of the named uses, so check with us first through contact.
Three openers for the nervous beginner
- "Never lifted? That's okay." Permission first, then the class.
- "Big gyms not your thing?" Names the fear and sets you apart without attacking anyone.
- "Monday at seven, six of you." A plan in five words.
The brief offers three openers of its own, and you can replace any of them before the song is made. Hear finished ads in our example ads, and see jingles for small businesses for the general approach.
Illustrative example: a made-up strength gym
Gym: Ironbird Strength Club (invented). Offer: a six-week beginner barbell course, Monday and Thursday evenings.
Buyer: an adult who has never lifted and feels out of place in big gyms. Moment: scrolling at 9 p.m. after deciding, again, to start next week.
Claims from the page: six weeks, groups of six, a coach at every session, Mondays and Thursdays at 7 p.m. Flagged and cut by the owner: "get strong fast" (a result claim).
Lyrics, 30 seconds: Never lifted? that's okay / six weeks starts on Monday / groups of six, a coach right there / Ironbird, pull up a chair / learn the bar and learn the lift / Thursday nights, a steady shift / seven sharp, the door is wide / Ironbird, come inside.
What it can't do
- It does not show real members, trainers or before-and-after bodies.
- It will not sing result or weight-loss promises your page does not make, and flags the ones it does.
- It does not handle bookings, class schedules or memberships.
What it costs
From $15 for one ad, or $59 for about 6 thirty-second video ads. Credits never expire. A jingle take costs 4 credits; a typical 30-second video ad about 26. There is no free tier and no free sample.
One-time packs
One ad
$15 once
Five ads
$59 once
Questions
- Can the ad show a body transformation?
No. The character is a fictional adult and everything but your product photos is generated, so there are no real before-and-after shots.
- Can a yoga studio use this, or is it only for loud gyms?
Any studio. The tone comes from the lyrics, which you edit; a slow, calm brief gives a calmer song.
- Can I name a class like "Sunrise Spin" in the song?
Yes. Class names on your page can be sung, and you can respell them if the voice stresses the wrong syllable.
- Is 60 seconds useful for a gym?
For a radio spot that walks through a schedule, sometimes. For social video, 30 seconds is usually enough.
- Can it make a Spanish version for my dance fitness class?
Yes. Jingles can be written and sung in Spanish, and in Portuguese, French, German and Italian.
- Where do I see how it all works?
On how it works, with prices on the pricing page.