A jingle for your plumbing, electrical or HVAC company
To get a jingle for a plumbing, electrical or HVAC company, paste your service page into SingingAds. It writes a 15, 30 or 60 second song that sings your company name and the jobs you actually do, sings it with an AI voice and cuts a vertical video for social. The song also downloads as its own audio file, so the same jingle can go to a local radio station.
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What a trades jingle has to do
You bring the page that lists your services, SingingAds writes and sings a jingle about them and cuts a 9:16 video, and you leave with an MP4 ad plus the song. Nothing goes into the lyrics that your page does not already say, and you read every line before a note is sung.
Nobody wants a plumber until water is on the floor. So the jingle is not there to sell today; it is there so that at 11 at night, with a dead furnace or a tripped breaker, one name comes to mind. That means three jobs for the song:
- The name, clearly, twice. Once near the start, once at the end.
- The trade and the place. "Plumbing and heating in the east valley" beats "home solutions".
- One way to reach you. A short web address or a name people can search. A ten-digit phone number sung once is rarely remembered.
Pick one problem per ad. A burst pipe ad and a spring AC tune-up ad are two different songs.
Radio and social are two different jobs
Radio: there are no pictures, so the song carries everything. Use the downloaded audio file, pick 30 or 60 seconds, and ask the station which lengths and file types it takes before you make it. If the station adds its own announcer read with your offer, keep the song itself about the name and the problem. More on writing for the ear in radio ad jingles.
Facebook and Instagram: most people scroll with the sound off at first, so the word-by-word captions do the early work. A 15 second cut suits cold audiences in your service area; the 30 second version works for people who already visited your site. Both come out as 1080 x 1920 vertical files.
Advertising rules that catch trades
Licensing boards have their own ad rules. In California, the Contractors State License Board reminds contractors to put their license number on all advertisements, naming websites, newspaper, radio and television, and says contractors may not advertise that they are bonded. Other states differ, so check your own board.
To show the number, edit the words on a shot or add it to the lyrics before you make the song. SingingAds will also flag claims such as "lowest prices in town" (a comparison) or "cut your energy bill in half" (a money and result claim) for you to check, and it will not invent a review or a warranty your page does not show.
Which length and look to choose
- 15 seconds: seasonal reminders, like a furnace check in October.
- 30 seconds: your main social ad and a short radio spot.
- 60 seconds: radio, where you have time for a second problem and the sign-off.
The character is a fictional adult, not your crew, so pick a look that fits your tone: Cinematic looks like filmed footage, 3D reads tidy and professional, clay reads warm and family run. See finished ones on the examples page.
Before you put it on air
- Play it once without the video. Can you hear the company name on the first listen? If it sounds wrong, respell it and sing again; see getting a brand name sung right.
- Check the service area and hours in the lyrics against your page.
- Put your license number on screen if your state asks for it.
- Confirm the station accepts the file before you book the slot.
- Serving Spanish-speaking homeowners too? Make a second version with a Spanish jingle.
Illustrative example: brief and lyrics for a made-up company
Pipewren Plumbing and Heating (fictional). Buyer: a homeowner in their forties. Moment: water under the kitchen sink on a Sunday night. Claims copied from the page: "24/7 emergency service", "upfront pricing before work starts", "licensed and insured".
Opening lines offered: "Water on the floor and it's Sunday night" / "That drip just turned into a flood" / "Heater quit when the snow came in". The owner picked the first.
30 second lyrics:
- Water on the floor and it's Sunday night,
- Call Pipewren, we will set it right.
- Day or night, a plumber at your door,
- Upfront price before we touch the floor.
- Leaks and heaters, drains that will not go,
- Pipewren Plumbing, pipewren dot co.
What it can't do
- It sings; it does not record a spoken announcer read, so any read-out offer is the station's or yours.
- It does not show your real crew, van or work; the people and places are generated, not filmed.
- It does not buy radio time or post ads for you.
What it costs
From $15 for one ad, or $29 a month for about 4 thirty-second video ads. A jingle take costs 4 credits; a typical 30-second video ad about 26. There is no free tier and no free sample.
One-time packs
One ad
$15 once
Five ads
$59 once
Monthly plans
Starter
$29 a month
Growth
$79 a month
Agency
$199 a month
Questions
- Can I use the same jingle on the radio and on Facebook?
Yes. You get the 9:16 MP4 for social and the song as a separate audio file. Your rights cover ads, social media, websites, radio and podcasts with no royalties.
- Will it sing my phone number?
Only if you add it to the lyrics, which you can edit before anything is made. A short web address usually sticks better than ten digits sung once.
- Can the jingle say "licensed and insured"?
If your page says it, yes. SingingAds copies claims from your page and leaves out anything it cannot find there, then tells you what it left out.
- How much does a plumbing jingle cost?
From $15 for one ad, or $29 a month for about 4 thirty-second video ads. Rewriting the brief or lyrics costs nothing, and if a song or clip fails its credits come back automatically.
- I only have a Google Business profile, not a website. Can I still use it?
Yes. Describe the business in a few sentences instead of pasting a page. Keep to what you would be happy to see on a truck.