A jingle for your law firm that your state bar can live with

The process: you provide your practice area page; SingingAds writes and sings a jingle about that practice and edits it into a vertical video; you receive an MP4 and the song as audio; and every statement about your firm is lifted from your page, with result, fee and comparison claims flagged, so a lawyer at the firm signs off on each line before production.

Nobody shops for a personal injury or criminal defense lawyer for fun. They need one suddenly, and the name they recall is often the one with a tune. Keep the song to the firm name, the practice area, the place and one way to reach you. A short web address beats a phone number sung once, unless your number is already the brand.

Each state adopts its own version of the lawyer advertising rules. California's are a useful reference because they spell things out:

• Rule 7.1: no false or misleading communication about a lawyer's services. The comments say an express promise of a result is misleading, that "no fee without recovery" is misleading unless the ad says whether the client will owe costs, and that past results, testimonials and comparisons with other lawyers may mislead without qualifying language.
• Rule 7.2(c): an advertisement must include the name and address of at least one lawyer or firm responsible for its content.
• Rule 7.3: covers solicitation. A targeted written, recorded or electronic communication to someone known to need legal help in a particular matter must say "Advertisement" or similar at the start and end, while ads to the general public, such as a TV commercial or a website, are not solicitations.

The ABA's 2017 proposal to revise its Model Rules dropped the old "Advertising Material" envelope wording from Model Rule 7.3, but state supreme courts choose whether to adopt Model Rule changes, so read your own state's version.

• "We win" or "we get you paid": an outcome promise.
• "No fee unless we win" without the costs disclosure your state requires.
• "The toughest lawyers in the state": an unsubstantiated comparison.
• Dollar recoveries: past results need context your song cannot give.

SingingAds flags result, money and comparison claims on your page for you to check. It never invents a client story or a verdict.

Everyone in the video is a fictional adult, generated for the ad, not a lawyer from your firm or a real client. Ask your state bar whether it expects a disclosure for dramatized scenes or AI footage, and add the wording to the end card if so. The 3D look helps here: it reads as clearly illustrated, with a tidy office, a phone ringing, a calm consultation table. Turn on the AI label when you post.

The end card is also where the responsible lawyer's name and office address go, if your state follows a rule like California's 7.2(c).

Radio is still where many local firms build a name. Use 60 seconds for a slow sung spot or 30 with room for a spoken disclaimer the station records. The jingle downloads as its own audio file. On Facebook and Instagram, 30 seconds to adults in your area keeps the same name and tune. See radio ad jingles and a Spanish jingle if you serve Spanish-speaking clients; California's rules also say a firm should not imply it can work in a language unless it actually can.