A jingle and short video for your med spa

The deal: your treatments page in; a jingle written and sung about your clinic, edited into a 9:16 video; an MP4 and the song out; and any claim about a device, drug or result comes word for word from your page, flagged when it is a health or result claim, and approved by you before it is sung.

Med spa buyers are usually adults with an event in mind: a wedding, a reunion, a new job. What they want to know is who does the treatment, whether it is a medical setting and how to book a consultation. Sing those. Results belong in a consultation, not a chorus.

Some lasers and other aesthetic devices reach the market through a premarket notification, often called a 510(k). Federal regulation says that path "does not in any way denote official approval" of the device, and that any representation creating an impression of official approval because of it is misleading and counts as misbranding.

So if your device's paperwork says cleared, the ad says cleared, or says nothing at all. A jingle is no place for regulatory detail anyway. Keep the line to the treatment's plain name and your page's wording.

The common wrinkle injectables are prescription drugs. BOTOX Cosmetic is one example: its DailyMed listing is a human prescription drug label with a boxed warning about distant spread of toxin effect, and it notes that BOTOX is a trademark of Allergan, an AbbVie company. Three practical points:

• Use a brand name as written, not as a verb ("get Botoxed") or a generic word.
• Do not imply the treatment is risk-free; "no downtime" and "painless" are health claims and are flagged.
• Name the licensed person who treats, in the title your page uses, such as nurse injector or physician.

Rules on who may inject and how practices may advertise vary by state, so check with your medical director or state board.

SingingAds does not generate before-and-after bodies or faces, and the character is a fictional adult who is not your client. That also keeps you away from a common FTC problem: the Health Products Compliance Guidance says testimonials reporting results more dramatic than people can generally expect are likely deceptive, and "results not typical" does not fix it. Show the place instead: a calm treatment room, a robe, a glass of water, the booking screen. The Studio product look makes skincare bottles from your page look clean; your real product photos are shown as they are.

Fifteen seconds on Instagram and TikTok suits one treatment and one booking line. Use 30 for a seasonal event, such as pre-holiday appointments. Turn the AI label on when you post realistic footage; see AI label rules for ads. Skincare product lines you sell in the spa can have their own ad; the skincare brands page covers that.