A jingle for your roofing company that survives storm season

In short: give SingingAds your roofing services page, and it writes a jingle about your work, sings it with an AI voice and builds a 9:16 video around the song; you leave with an MP4 and the song file; nothing gets sung that your page does not say, and every line waits for your approval before production starts.

After a big storm, homeowners are flooded with door hangers and strangers in trucks. The roofer they call is often the one whose name they have heard on the radio for a year. So the jingle should sing three things, slowly:

• Your name and how long you have been local, if your page says it.
• The town or county, so you sound like a neighbor and not a storm chaser.
• One way to reach you, short enough to remember with a ceiling leaking.

Some states want your license number on your advertising. Florida's statute is plain: a contractor's registration or certification number must appear in each offer of services, bid, contract or advertisement, regardless of medium. Other states have their own versions, so read your board's rule.

For the video, add the number to the end card or a shot's on-screen words before the final cut. For an audio-only radio spot there is no screen, so ask your station or counsel how the number should be heard; a sung number is hard to catch, and a spoken tag may suit it better.

Storm work and insurance go together, and that is exactly where roofing ads get into trouble. Florida's contractor law, for example, treats a written or electronic communication that encourages a homeowner to contact a contractor to make a roof damage claim as a "prohibited advertisement" unless it carries disclosures about the deductible and insurance fraud in a set type size. The same law bars offering a homeowner a deductible waiver, a gift or anything of value in exchange for a roof inspection or a claim.

The simple fix is to keep claims language out of the jingle: no "we handle your insurance", no "zero out of pocket", no "your insurer pays for the new roof". Sing workmanship, materials and how quickly you answer the phone, if your page says those things. SingingAds will flag money and result claims it finds on your page so you can make that call.

• 60 seconds for radio, where a slow song with your name twice and your town once has room to breathe.
• 30 seconds for Facebook and Instagram to homeowners in your area.
• Cinematic look for rain on shingles and a dry family room; 3D for a cutaway of a roof, deck to ridge cap.

Spend steadily through calm months so your name is familiar, then raise budgets after a storm with the same song. More on writing for the ear is on radio ad jingles.

• Urgency lines like "act now before it is too late". They sound like the knock at the door you are trying not to be.
• Showing a damaged roof with a name on it. The video uses generated scenes, never a real customer's house, and it should stay that way.
• A different phone number for every campaign. One number, sung or shown the same way every time.

Check the song once with your eyes closed, the way a driver hears it, and fix the brand name sound if needed with brand name pronunciation.