A jingle for your podcast ad spot

Hand over your product page; SingingAds writes the jingle, sings it and cuts a 9:16 video; you receive the song as audio and an MP4. It sticks to claims your page makes, and you see the lyrics before anything is recorded.

Most podcast ads are read by the host, and listeners trust that voice. A jingle should not fight it. Use a 15 second sung tag as a bookend: the tune before the host says "this episode is brought to you by", or after the promo code. Over a few weeks, the tune starts to do the reminding.

• Host read with a jingle tag: send the show the 15 second song file and ask them to play it at the start or end of the read. Keep the brief to the host with the details.
• A pre-recorded spot: a 30 second song can stand alone on shows that insert produced ads. It has to carry the name and the benefit without help.
• Your own show: if you sell merch or courses on your podcast, a sung tag in your ad breaks makes your own product sound like a sponsor.

Songs are good at names and feelings, poor at details. Sing the brand name and the one thing people should remember. Leave the promo code, the web address and any terms to the host, who can say them slowly. The same rule holds for radio jingles. If a code does appear in the lyrics, it must be on your page, since SingingAds only uses claims it finds there.

A true-crime show and a comedy show need different tunes. Tell the brief the mood ("calm, low-key acoustic" or "bright and quick") and keep the same jingle across shows of a similar feel so it builds recognition. If the show also posts clips to Shorts or Reels, the vertical video version can run there. See examples and the steps on how it works.

Podcast ads are hard to measure, and a jingle will not change that on its own. Give each show its own promo code or landing page link so you can see which show sends buyers. Then run the same tag for several weeks and watch whether code use climbs as listeners hear it again. A post-purchase question ("where did you hear about us?") often catches podcast buyers who forget to use the code. If one show converts and another does not, the song is rarely the reason; the audience fit usually is.

• Play the tag next to a sample of the host's voice; it should not be much louder.
• Check the brand name is clear on cheap earbuds.
• Ask the show how they want the file and where in the read it goes.
• Keep the song the same for at least a few weeks so it can become familiar.
• Budget a take or two per show feel; credit costs are on pricing.