Localized jingles in five more languages: transcreation, not translation

Jingles can be written and sung in English, Spanish, Portuguese, French, German and Italian. English has had the most testing, so treat the others as strong drafts that deserve a native listen before you put budget behind them. The site and support are in English.

Everything else works the same in every language: the brief, the claim check, the storyboard, the three looks and the export. You still get a 1080 x 1920 MP4 and the song file. Hear how a finished ad sounds on examples.

A translated jingle almost never sings. Syllable counts change, rhymes vanish, and an idiom that works in English sounds stiff in German. SingingAds writes the lyrics in the target language from the brief, as a lyricist in that language would, rather than translating an English lyric line by line.

For you, that means judging the result as a new ad, not checking it word for word against an English version. Ask: does the hook sound like something a customer in that market would actually say? The problem itself may need to change too. A cold-coffee moment in Madrid might be a siesta-hour slump, not a commute, so tell the brief where your buyer lives.

• Is the hook natural, or does it sound like a textbook?
• Is the form of address right for your brand (formal or informal "you")?
• Does anything sound like a regional word that will confuse buyers in your target country?
• Is the brand name said the way you want? A Spanish singer reads letters the Spanish way, so set a respelling if needed. See brand name pronunciation.

Claims are copied from your page, so the page you paste shapes the lyrics. If you sell in Spanish to Spanish-speaking customers, a Spanish product page gives the writer the right words to quote. If you only have an English page, the claims come from English text and are written into the target language, so have your native speaker check that each claim still says exactly what your page says.

Make one ad per language rather than one ad with subtitles. The captions are the sung lyrics, so a Spanish song carries Spanish captions. Keep the same look and the same character across markets if you want a consistent brand, and change only the hook to fit each culture's version of the problem. Then compare results market by market, not against your English baseline. The captions follow the sung words, as explained on word-by-word captions, and the drafting rules are on the lyrics writer page.