A jingle and video ad for your craft brewery

• The style and one sensory pair. "Hazy IPA, mango and pine" or "dry stout, coffee and cocoa".
• The release moment. Can drop Saturday, a seasonal back on tap, the anniversary barrel-aged batch.
• Where to get it. The taproom street, the to-go fridge, the stores on your page.
• The strength, plainly. TikTok asks alcohol ads to state alcohol content, and a number sung once reads as honest.

Skip the party montage. A beer ad that sells the glass and the place earns more trust than one that sells the night out.

The Alcohol and Tobacco Tax and Trade Bureau's Industry Circular 2024-1 (30 Oct 2024) says content a brewery posts on social media is advertising and must carry the mandatory statements, such as the name and address of the responsible advertiser. An ad that promotes the brand rather than a specific beer needs the advertiser's name, city and state or other contact information.

• A video that is not tied to a profile carrying that information must show the statements in the video itself.
• If people can download or share the video, it must contain the information or link back to it.
• Where space is short, a clearly labeled link straight to the information can do the job.

Put the brewery name and city on the end card or in your edit before posting. SingingAds adds your web address to the end card; the legal statements are yours to check.

• Meta (Alcohol standard, change log 26 Jun 2024): alcohol ads targeting the US must be aimed at people 21 or older, and no market may be targeted under 18. Some countries ban alcohol ads outright.
• TikTok (Alcohol policy, updated September 2025): no targeting or appealing to people below the legal drinking age, no one under 25 featured in the ad, no excessive drinking, intoxication or reckless behavior, no pregnant people, no alcohol as a prize, and a responsible drinking line on the ad and landing page. Availability depends on local law and market rules.

SingingAds characters are fictional adults; ask in the brief for a cast that clearly reads as 30-plus, and redraw any frame where someone looks young, drinks fast or holds keys near a glass.

Cinematic sells condensation on a can and the warm light of a taproom; studio product keeps your real can art unchanged. Thirty seconds fits a release; 15 seconds suits reminders to people who already follow you. A can lineup works as a slideshow from your real photos.

Many breweries get more use from the audio than the video: the jingle downloads on its own for a local podcast or a radio spot, with no royalties. Broadcast alcohol ads have their own station rules, so ask the station first. See radio ad jingles.

• "Smoothest", "best in the state", medal claims you cannot show: comparisons, flagged.
• Anything tying beer to health, energy, success or attraction.
• Drinking games, shotgunning, "one more round" pressure.

Rewriting a flagged line costs nothing. See how claims are checked and the example ads for the looks.