A food truck jingle people remember when they hear it on the street
A food truck jingle needs the truck's name, one signature dish and where to find you, in 15 or 30 seconds. SingingAds writes it from your website or a short description, sings it with an AI voice and cuts a 9:16 video with captions for Instagram, TikTok and Facebook. You also get the song as an audio file, and it only sings what you tell it.
Updated
Most trucks have no product page, and that is fine
SingingAds normally reads a product page. A truck often has an Instagram profile and a menu photo instead. Describe the truck: the name, the dish people line up for, what is in it, the price if you want it sung, and the web address or link page for your schedule. The brief works from what you type, and you approve every line before anything is made.
Do not sing where you are today
Trucks move, so a song that names Tuesday's corner is stale by Wednesday. Put the stable things in the song (name, dish, the sound of the grill) and the moving things in the captions and end card: "find us at" plus your web address. Make the offer card the thing that changes, such as a festival weekend or a catering promo.
Three ads a truck actually uses
- The signature dish, 15 seconds. One dish, one craving, the truck name at the end.
- Catering, 30 seconds. Office lunches, weddings, block parties: the event and how to book.
- Festival season, 15 seconds. A version sung in Spanish if your crowd is bilingual; jingles can be sung in English, Spanish, Portuguese, French, German and Italian.
How a truck description becomes a video
You type what the truck sells; SingingAds writes a jingle about it, sings it and storyboards a fictional adult character with your dish in frame, one shot per sung line; you download an MP4 for social and the song for anything audio, including local radio, which the rights allow; and nothing gets sung that you did not approve. UGC looks like phone footage on the street; anime makes food look vivid and steamy; clay makes it look handmade and fun. See how it works.
Make the catering ad do the heavy lifting
Street sales pay the bills; catering fills the calendar. A 30-second catering ad has a different buyer: the office manager planning a team lunch, or a couple choosing wedding food. Give that song the headcount range you cover, the kind of event, and how to book, and send it to a page with a booking form rather than your schedule. Run it in your city to people who follow event venues or wedding planners, and keep the street-food ad for your regular crowd. Trucks that also run a fixed counter or a commissary shop can use the radio-and-street approach on the page for local shops. Watch example ads to hear how a 30-second song is built before you write yours, and check pricing for credits per length.
Claims that start arguments in the comments
"Best tacos in town" is a comparison claim, and SingingAds flags comparison claims for you to check. Something specific works better anyway: twelve-hour birria, tortillas pressed to order, the line at noon. Do not sing dietary promises like "allergy safe" from a shared kitchen, and keep the menu prices out of the song if they change often.
Example brief and lyrics (illustrative example; Smokestack Tacos is a made-up truck)
You type: Smokestack Tacos, birria tacos with consommé for dipping, beef braised twelve hours, tortillas pressed to order, catering for 20 to 200, schedule on our link page.
Brief: buyer is an office worker who walks past at lunch; moment: the smell reaches the sidewalk before the truck is in view. Claims to sing: birria, consommé, twelve hours, pressed to order.
Lyrics, 15 seconds:
- Smell that from the corner?
- Twelve hours on the birria,
- dip it in the consommé,
- tortillas pressed while you wait,
- Smokestack Tacos, find us today.
What it can't do
- It does not know your daily location; put the schedule link on the end card.
- It does not post to your social accounts or buy ads.
- The dish on screen is generated unless it comes from your photos; your real photos still sell it on your profile.
What it costs
From $15 for one ad, or $59 for about 6 thirty-second video ads. Credits never expire. A jingle take costs 4 credits; a typical 30-second video ad about 26. There is no free tier and no free sample.
One-time packs
One ad
$15 once
Five ads
$59 once
Questions
- Can I make a food truck jingle without a website?
Yes. Describe the truck and the dish in the form and the brief works from your words. The end card needs a web address, so use a link page if you have no site.
- Can I play the jingle on local radio?
Yes. The rights cover radio and podcasts as well as ads and social media, with no royalties. Ask the station for its file and length requirements.
- Should the jingle say where we park?
Not in the song, since it changes. Put "find us at" and your schedule link in the captions and end card.
- Can it sing in Spanish?
Yes. Jingles can be written and sung in Spanish, Portuguese, French, German and Italian as well as English; English has had the most testing.
- What does it cost for one truck ad?
From $15 for one ad, or $59 for about 6 thirty-second video ads. Credits never expire. Every ad costs real model time, so there is no trial ad, but you can watch and listen to the example ads first.