Can you use trending or popular music in your ads?
Not without the right license. TikTok says businesses cannot use its general music library commercially and points them to its Commercial Music Library of about 1 million pre-cleared songs. Meta's ads guide says Instagram Reels ads should not contain licensed music and suggests original audio or its Sound Collection. A hit song needs permission from the people who own the composition and the recording.
Updated
Why trending sounds are a trap for brands
Personal accounts can use a huge catalog because the platform licensed it for personal, non-commercial posts. Business use is a different license. On TikTok the help center says it plainly: the general music library is not for commercial use, and that includes organic posts by a business, not only paid ads. The usual result is a muted video, a blocked boost or a takedown, often after the post has started to work.
Every recorded song has two owners
A popular track carries two sets of rights: the composition (melody and lyrics, usually controlled by a music publisher) and the master recording (usually a record label). To put it in an ad you typically need a sync license for the composition and a master use license for the recording, each with its own fee, term and territory. For a small brand that is often slow and expensive, and many owners simply say no to small ad campaigns.
What the platforms give you
- TikTok Commercial Music Library: about 1 million pre-cleared songs that businesses may use at no extra cost in video ads, organic posts and branded content.
- Meta Sound Collection: royalty-free music Meta recommends for Reels ads instead of licensed tracks.
- YouTube Audio Library: copyright-safe production music in YouTube Studio; Creative Commons tracks need credit in the description.
Each library is tied to its platform. A track cleared on TikTok is not automatically cleared for your Meta ads or your website.
AI music: check the plan, not the tool
With AI music, the license depends on your plan when you generated the track. Suno's pricing page, read on 17 October 2026, lists no commercial rights on its no-cost plan and commercial use on paid plans. Read the terms of any tool you use and save a copy. Our AI jingle generators list notes the rights each tool states.
Why an original jingle is the simple route
An original jingle written for your product carries one license, works on every platform and is not exposed to claims from labels or publishers you have never dealt with. It also says your brand name, which a borrowed song never will. With SingingAds you may use what you make in ads, on social media, websites, radio and podcasts, with no royalties, as long as you own the product or have the right to advertise it. See how it works or compare costs.
The options
-
TikTok Commercial Music Library
Pre-cleared for business use on TikTok, including ads and organic brand posts.
- Best for
- TikTok-first brands that want familiar-sounding tracks.
- Price
- No extra cost
-
Meta Sound Collection
Royalty-free music that Meta recommends for Reels ads in place of licensed songs.
- Best for
- Instagram and Facebook ads.
- Price
- No extra cost
-
YouTube Audio Library
Copyright-safe production music and sound effects inside YouTube Studio.
- Best for
- YouTube Shorts and video ads.
- Price
- No extra cost; credit needed for Creative Commons tracks
-
Stock music subscription
One license covers many tracks across platforms, depending on the plan.
- Best for
- Brands making lots of videos with background music.
- Price
- Varies; monthly or yearly subscriptions
-
AI music on a plan with commercial rights
You get a new track for each ad, without library sound-alikes.
- Best for
- Owners comfortable prompting and editing audio.
- Price
- Roughly eight to thirty US dollars a month on common paid plans
-
An original jingle (AI or human)
Sings your brand name, works everywhere, and avoids claims from other rights owners.
- Best for
- Brands that want recall, not just background noise.
- Price
- From $15 per ad with SingingAds; composers vary
-
License a popular song directly
The lawful route to a hit song; needs both composition and recording rights.
- Best for
- Large campaigns with budget and time.
- Price
- Varies widely, quoted per use
-
Your own recording
If you or a friend wrote and recorded it, you control the rights (get the friend's agreement in writing).
- Best for
- Musicians and bands promoting their own products.
- Price
- Your time
-
Voiceover with no music
No music means no music rights to worry about; works for clear offers.
- Best for
- Simple announcements and price drops.
- Price
- No cost
-
Keep a license file
A screenshot of the terms and plan on the day you made the track ends most disputes quickly.
- Best for
- Everyone who runs ads.
- Price
- No cost
What it can't do
- This is a practical overview, not legal advice; licenses differ by country and contract.
- Library terms are set by each platform and can change; check them before a campaign.
What it costs
From $15 for one ad, or $29 a month for about 4 thirty-second video ads. A jingle take costs 4 credits; a typical 30-second video ad about 26. There is no free tier and no free sample.
One-time packs
One ad
$15 once
Five ads
$59 once
Monthly plans
Starter
$29 a month
Growth
$79 a month
Agency
$199 a month
Questions
- Can a business account use trending sounds on TikTok?
Not from the general library. TikTok says businesses should use the Commercial Music Library for all commercial activity, including organic posts.
- Can I use 15 seconds of a song without permission?
There is no safe number of seconds. Using any part of a recording in an ad without a license can lead to a claim.
- Is music from TikTok's Commercial Music Library usable on Instagram?
Do not assume so. Each library is licensed for its own platform; read the library terms before reusing a track elsewhere.
- Who owns an AI-generated jingle?
That depends on the tool's terms and your plan when you made it. SingingAds lets you use what you make in ads and other channels with no royalties.
- What is a sync license?
Permission from the composition owner to pair music with moving pictures, such as an ad. You also need permission for the specific recording.
Sources
- TikTok, About the Commercial Music Library, 2025-07, read 17 Oct 2026
- Meta, Video ad specs on Instagram Reels (Meta ads guide), read 17 Oct 2026
- YouTube, Use music and sound effects from the Audio Library, read 17 Oct 2026
- Suno, Pricing, read 17 Oct 2026