A product video with a song for your Amazon listing

As of 17 Oct 2026, Amazon Ads lists these specs for Sponsored Brands video:

• 6 to 45 seconds, with 20 seconds or less highly recommended.
• 16:9 only, at 1280 x 720, 1920 x 1080 or 3840 x 2160, as MP4 or MOV.
• No letterboxing or pillarboxing, so a vertical video with bars on the sides is out.
• Videos start without audio; shoppers tap to turn sound on.
• The language must match the marketplace, and text should stay out of the lower right corner.

A 9:16 SingingAds video fails the ratio rule, and padding it with bars fails the next one. We would rather tell you that here than have the upload rejected.

Use SingingAds where vertical video is native and send that traffic to Amazon. You give it your product listing (or describe the product if Amazon blocks the page for robots); it writes and sings a jingle and cuts a 9:16 ad to it; you get the MP4 and the song as separate downloads; and every sung claim comes from your bullets, approved by you before anything is produced.

For Amazon itself, the song is the useful part. The rights cover ads, so you can put the 15-second jingle under a 16:9 edit you make from your own product footage. Since Sponsored Brands videos start muted, add on-screen text in that edit too.

• Copy claims from your bullet points: dimensions, materials, what is in the box.
• Never sing your star rating, review count or a badge. SingingAds does not add reviews or ratings, and they change week to week anyway.
• Comparison lines like "stronger than the leading brand" get flagged for you to check, and Amazon's own ad policies apply on top.
• Sing the benefit early. Amazon's guidance is to show the product within the first few seconds and save the brand name for later.

For a jingle under your own Amazon edit, pick 15 seconds: it sits inside Amazon's recommended 20 seconds with room for an end frame. For social ads that drive to the listing, 30 seconds gives you the problem, the product and the reason to click. Sixty seconds is rarely worth it for a single listing.

1. Check the price and any coupon on the offer card match the listing on the day you launch.
2. Confirm stock. Paying for clicks to an out-of-stock listing hurts twice.
3. Selling on several Amazon marketplaces? Make the song in the marketplace language, such as German for amazon.de.

If you want a Sponsored Brands video with the jingle in it, the edit is yours to make. Take the 15-second song file into any video editor, set the project to 1920 x 1080, and cut your own product footage to the sung lines. Put the product on screen in the first seconds, as Amazon advises, add on-screen text for the muted start, and end on your brand name and logo. Keep that text clear of the lower right corner. For the vertical side of the same campaign, see YouTube Shorts product ads, and check pricing for how many songs a pack makes.