A jingle for your daycare that speaks to parents
A daycare jingle is sung to the parent, not the child: the parent going back to work, the one on three waitlists, the one who wants to hear about real meals and a fenced yard. SingingAds writes it from your center's page and sings it, then cuts a video that never shows children. It uses fictional adults, empty classrooms, cubbies, playgrounds and animated settings instead.
Updated
Who you are singing to
What happens: you paste your center's page; SingingAds writes a song about your program and sings it, then edits a vertical video to the music; you take away the MP4 and the audio; and claims about ratios, meals, hours or curriculum come straight from your page, so you can check every one before the song exists.
The person deciding is an adult with a date on the calendar: parental leave ends in six weeks, a new job starts Monday, a family just moved. What they want to hear, roughly in order:
- Hours that match a work day, if yours run early or late.
- Openings for their child's age group, if your page lists them.
- Something concrete about the day: hot lunches cooked on site, a garden, a daily photo update, whatever your page says.
Skip the alphabet-song pastiche. Parents respond to calm and specific, the same voice you would use on a tour.
How the ad works with no children in it
SingingAds never shows children, real or generated. For a daycare that sounds like a problem, but parents are the buyers, and the strongest daycare ads are told from their side:
- The parent's morning: a fictional adult zipping a small backpack, a car seat seen from the front of the car, a wave at a classroom door.
- The places: a reading corner with tiny chairs, cubbies with name labels, a sunny nap room, a sandbox and a gate.
- The pickup: the same parent at five, a paper painting in hand, the drive home.
The clay look suits this well; small chairs and painted easels look warm in clay. Anime and 3D work too, for a brighter feel. See how clay renders on clay animation ads.
Your own photos: rooms, not faces
The slideshow shows photos from your page exactly as they are. For a daycare, pick photos of rooms, the playground and meals, and leave out any photo with a child in it, even one parents agreed to for your website. An ad reaches strangers, which is a different use from a gallery for enrolled families.
License numbers and words to be careful with
Some states require your license number in every ad. Florida's statute says a child care facility or family child care home may not be advertised without its state or local license or registration number, and a violation is a misdemeanor. Check your own state's licensing rules, and put the number on the end card if it applies.
Watch these words on your page before they become lyrics:
- "Licensed" and "accredited": fine when true; name the accrediting body only as your page does.
- "Safe" and "safest": a promise no center can keep fully, and a comparison. SingingAds flags comparison claims for you.
- Developmental results such as "reading by age four": a result claim, also flagged.
Timing and length
Enrollment has seasons: late winter for fall openings, early summer for camps. Use 30 seconds on Facebook and Instagram to parents near you, and keep a 15 second cut that just sings the name, the hours and "tours this week". Radio during the morning commute reaches the same parents in the car. For holiday enrollment pushes, see holiday jingles.
Illustrative example: a made-up child care center
Little Lantern Early Learning (fictional). Buyer: a parent in their early thirties going back to work in six weeks. Moment: a third waitlist email this week. Claims from the page: "open 6:30 a.m. to 6:30 p.m.", "hot lunch cooked on site", "infant and toddler openings for spring", "licensed by the state". Flagged and cut: "the safest center in town" (a comparison).
Shots: the parent at a kitchen counter at dawn, a small backpack, cubbies with paper name tags, an empty sunlit nap room, the parent leaving with a painting rolled under one arm. No child appears.
Opening lines offered: "Back to work in six weeks" / "Six-thirty and the coffee's on" / "One more waitlist, one more no". The parent-focused second line was chosen.
30 second lyrics:
- Six-thirty and the coffee's on,
- Little Lantern, doors are open,
- Hot lunch cooking down the hall,
- Spring has room for little ones, all.
- Six-thirty till the evening light,
- Little Lantern, book a tour tonight.
End card: the web address and the state license number.
What it can't do
- It never shows children, so it cannot show your classrooms in use or your teachers with children.
- It does not check your licensing status or tell you what your state requires.
- It does not manage tours, waitlists or enrollment.
What it costs
From $15 for one ad, or $59 for about 6 thirty-second video ads. Credits never expire. A jingle take costs 4 credits; a typical 30-second video ad about 26. There is no free tier and no free sample.
One-time packs
One ad
$15 once
Five ads
$59 once
Questions
- Can a daycare ad really work without showing children?
Yes, because the buyer is the parent. Showing the parent's morning, the rooms and pickup tells the story without putting any child in an ad.
- Can I add photos from our website?
In the slideshow, yes, as they are. Use photos of rooms, play areas and food rather than children.
- Should the song sing our ratios?
If your page states them, a ratio is a strong, specific line. If it changes by age group, put it on the offer card instead of the lyrics.
- Can a preschool use the anime look?
Yes. Anime, 3D and clay all work for places and adults; pick the one that matches how your center feels on a tour.
- Can we make a version for Spanish-speaking families?
Yes. Make a second jingle in Spanish; it is written for Spanish rather than translated line by line.