A jingle and video ad for your moving company
A moving company jingle should calm the person staring at a lease end date and a room full of boxes. SingingAds writes it from your services page, sings it in 15, 30 or 60 seconds, and cuts a vertical video with an end card you control. Interstate household goods movers must show their U.S. DOT number in every ad, so put it on that card in the exact form FMCSA sets.
Updated
The week before the lease ends
The setup: your services page in; a jingle written and sung about one kind of move, plus a 9:16 video cut to it; out comes an MP4 and the song as audio; and the rates, coverage and promises in the lyrics come from your page, not from a writer's imagination, with each one shown to you to approve.
People hire movers in a narrow window, usually a few weeks before the date, and they are anxious about three things: breakage, the final bill and whether the truck shows up. A good moving jingle picks one of those and answers it with something your page actually offers: wrapped furniture, a written estimate, a booked arrival window.
- Local apartment moves: students and renters, short notice, stairs.
- Family home moves: a parent juggling school dates and closing day.
- Long distance: the biggest bill and the most fear of being held hostage by a price change.
The U.S. DOT number rule
If you move household goods across state lines, federal rules apply to your ads. Under 49 CFR 375.207, you and your agents must include in all advertisements your name or trade name as it appears on your FMCSA registration, plus your U.S. DOT number, and the number must be displayed in this exact form: "U.S. DOT No." followed by the number. The same section says your ads must be truthful, straightforward and honest.
In the video, put it on the end card and the offer card. You can edit those words before the cut, and change them on any later version without a new song. For an audio-only radio spot, plan how listeners will hear the number before you book the slot.
Why clay suits moving
Moving boxes, tape guns, a sofa going down a stairwell: these read well in clay, and the soft look takes the stress out of the subject. A fictional adult character carries the whole story, from a cluttered apartment to the first night in the new place. Cinematic works too if you want it to feel like filmed footage, but then label it as AI when you post, since it looks real.
Do not show a branded truck unless it is yours in a photo; generated trucks will not match your fleet. If your page has real photos of your crew and trucks, the slideshow format uses them as they are.
Price lines that cause trouble
"Flat rate", "no hidden fees", "cheapest movers in town". Each is a money or comparison claim that SingingAds flags for you to check. If your page says "written estimates" or "hourly rate posted online", sing that instead; it is specific, and a customer can hold you to it without feeling tricked. Keep exact prices on the offer card, where they can change between seasons.
Run it when people are planning
- Spring into late summer: peak moving months for families and students. Start ads before the rush.
- End of month: renters' deadlines cluster here.
- Near campuses: 15 second cuts for move-in and move-out weeks.
For a general view of jingles for small firms, see a jingle for my business; for the claims check, see claims from your page.
Illustrative example: a made-up interstate mover
Bluefinch Moving Co. (fictional). Buyer: a parent in their thirties moving a family of four to the next state. Moment: the closing date is set and the house is still full. Claims from the page: "furniture wrapped and padded", "written estimate after a video walkthrough", "arrival window confirmed the day before", "local and interstate". Flagged and cut: "no surprise charges, ever" (a money claim the owner decided not to sing).
Opening lines offered: "Closing day and the house is full" / "Boxes stacked to the ceiling fan" / "New state, same sofa". The owner picked the third.
30 second lyrics:
- New state, same sofa,
- Every chair wrapped for the road,
- Bluefinch walks it through,
- Written estimate for you.
- Window set the day before,
- Padded right through every door,
- Bluefinch Moving, take it slow.
End card: the web address and "U.S. DOT No." with the company's number, as the rule requires.
What it can't do
- It does not check your FMCSA registration or tell you which rules apply to your operation.
- It cannot show your trucks, crew or logo on a truck unless they are in your own photos in the slideshow.
- It does not publish the ad or buy radio time.
What it costs
From $15 for one ad, or $59 for about 6 thirty-second video ads. Credits never expire. A jingle take costs 4 credits; a typical 30-second video ad about 26. There is no free tier and no free sample.
One-time packs
One ad
$15 once
Five ads
$59 once
Questions
- Does a local mover need the U.S. DOT number in ads?
The federal rule quoted here is for interstate household goods carriers. Local moves are usually regulated by your state, which may have its own number or license rules, so check with your state agency.
- Should the jingle sing the DOT number?
A long number sung once is hard to hear. Show it on screen in the required form and keep the song for your name and what makes you trustworthy.
- Can the ad show a fictional family moving?
It shows fictional adults. Children are never shown, so a family move is told through the parents, the boxes and the new house.
- Which length should a mover start with?
Thirty seconds for Facebook and Instagram, where you have time for the worry and the answer. Fifteen for short campus campaigns.
- Can I make a Spanish version for some neighborhoods?
Yes. The jingle can be written and sung in Spanish, Portuguese, French, German or Italian as well as English.