A jingle for your independent insurance agency
An insurance agency jingle works when it sings the moment people think about coverage: a renewal notice with a higher premium, a new car, a closing date on a house. SingingAds writes it from your agency page, sings it in 15, 30 or 60 seconds and cuts a vertical video. Savings claims are flagged before anything is sung, and your producer license number can go on screen.
Updated
Three moments people shop for coverage
Here is how it runs: you paste your agency's page; SingingAds writes a song around one kind of policy or one buyer and sings it, then builds a 9:16 video to the beat; you keep the MP4 and the song file; and carriers, savings or coverage words reach the lyrics only when your page already uses them, after you approve each line.
Insurance is a sleepy purchase until something wakes it up. Build each ad around one wake-up:
- The renewal letter. The premium went up and they want someone to shop it.
- The new thing. A car, a house, a teen driver, a small business.
- The scare. A neighbor's flooded basement, a hailstorm, a fender bender.
An independent agency's honest edge is choice and a person who answers. Sing that, if your page says it: "we quote several carriers", "a local agent who picks up".
Savings and coverage claims
"Save hundreds", "the lowest rates", "full coverage" are money, result and comparison claims, and SingingAds flags them for you. "Full coverage" is worth special care because it is not a policy type, and people may hear it as covering everything. Sing what you can stand behind: the lines you write, the carriers you represent if your agreements allow naming them, and how fast you quote.
Insurance advertising is regulated by each state's insurance department, and some products, such as Medicare plans, carry separate federal marketing rules. Read the rules for the lines you sell before a song talks about them.
License numbers on your ads
California is one example. A 2022 California Department of Insurance notice explains that Insurance Code section 1725.5 has, since 1997, required various licensees to print their license numbers on business cards, written price quotations and print advertisements distributed in the state for insurance products, and that from 2023 the number must also go on emails about licensed activity. Video ads are not print, but putting the number on the end card costs nothing and answers the question before it is asked. Check your own state.
Look, length and where it plays
- 3D is tidy and friendly: a car, a house, an umbrella over both, a fictional adult reading a renewal letter at the kitchen table.
- 30 seconds for Facebook and Instagram, with the moment, the agency and the call to action.
- 60 seconds for a local radio spot.
- 15 seconds to run all year as a reminder of the name.
The jingle downloads on its own too, for radio or for the hold line on your phones. See 3D animated ads and the real estate agent jingle, since agents and insurers often share the same new homeowners.
Before it runs
- Does any line imply a rate or saving you cannot show?
- Are carrier names used the way your agreements allow?
- Is the agency name sung clearly, especially if it is a family name? Fix it with pronunciation if not.
- Is the license number on the end card?
Illustrative example: a made-up independent agency
Halloway Insurance Group (fictional). Buyer: a homeowner in their forties. Moment: a renewal letter showing a much higher home premium. Claims from the page: "independent agency", "home, auto and small business", "we compare quotes from several carriers", "a local agent answers your call". Flagged and cut: "save up to 40%" (a money claim the owner could not back up).
Opening lines offered: "Renewal letter, higher again" / "Who's shopping your policy?" / "Hail last spring, questions now". The owner picked the first.
30 second lyrics:
- Renewal letter, higher again,
- Call Halloway, call a friend,
- Home and auto, business too,
- Several carriers, quotes for you.
- A local agent picks up the line,
- Halloway, let's look at it in time.
What it can't do
- It does not know which carriers you may name or which state rules apply to your lines.
- It does not quote policies, collect leads or contact prospects.
- It will not sing a saving or a rate your page does not state.
What it costs
From $15 for one ad, or $59 for about 6 thirty-second video ads. Credits never expire. A jingle take costs 4 credits; a typical 30-second video ad about 26. There is no free tier and no free sample.
One-time packs
One ad
$15 once
Five ads
$59 once
Questions
- Can the jingle name the carriers we represent?
If your page names them, yes, but check your carrier agreements first for any limits on how their names and logos appear in agency ads.
- Can I use it for Medicare enrollment season?
Medicare plan marketing has its own federal rules. SingingAds can make the song, but review those rules before any ad about Medicare plans runs.
- Where should my license number go?
On the end card, edited before the final cut. If your state requires it on ads, put it on every version.
- Is a jingle too casual for insurance?
Not if the tune fits. A warm, steady melody makes the name stick without sounding flippant.
- Can I make one for small business owners?
Yes. Paste your commercial lines page and the brief will aim at an owner instead of a household.
Sources
- California Department of Insurance, Notice: New Law Requires Licensees to Include Their License Number on Emails (revised), 22 Dec 2022, read 17 Oct 2026