A Cyber Monday video ad for your online shop

Cyber Monday is an online day. Nobody is queuing outside a store; people are back at work, on phones and laptops, finishing the list they started on Friday. They have also seen every "SALE" banner of the weekend, so another one slides past.

Put the Monday offer on your page, paste it in, and SingingAds builds a sung jingle around it plus a vertical video that ends on an offer card, both yours to keep. The discount and dates come from your page alone, and you approve every line first. Your Black Friday ad sings "Friday"; on Monday that sounds stale, so make a separate song.

• The last call. If your sale truly ends on Monday night, say so with the time and time zone. Only if it is true.
• The one they put back. Show it to people who viewed a product or left a cart over the weekend. Sing that product by name, not the whole store.
• The online-only offer. A bundle, a code or a gift with order that exists only on your site on Monday gives the day its own reason, instead of repeating Friday.

Pick one per ad. A song with three offers is a song nobody remembers.

Have the Cyber Monday ads made by Friday 20 November and submitted by Tuesday 24 November, before the holiday weekend. Google says most ads are reviewed within one business day, though some take longer, and other platforms can be slower in a busy week. Thanksgiving week is busy for every advertiser, so leave room.

Schedule the ad to start at midnight on Monday in your shop's time zone and end when the offer ends. Pause the Friday ads at the same moment, so nobody hears "Friday only" on Monday afternoon.

If the ad compares a sale price with a former price, that former price has to be real. The FTC's pricing guides describe it as the actual, bona fide price the item was offered at to the public on a regular basis for a reasonably substantial period. SingingAds flags money and comparison claims for you to check before the song is made.

A discount code can be sung if it is short and sounds like words, and it also appears in writing on the offer card. "Ends tonight" is fine only on the night it ends. Read the claims guide if you are unsure.

Fifteen seconds per product is the workhorse on Monday: hook, product, offer, name. Add one 30 second ad only if you have a store-wide offer worth explaining. A crisp 3D look suits gadgets and gear; clay suits gifts. Watch styles on examples.

• The sung discount matches the page and the checkout.
• The code works, in upper and lower case.
• The end time and time zone are on the page and in the offer card.
• The ad is set to stop when the offer stops.
• The AI label is on when you post.